The color(s) blue, green, yellow, orange, red and pink is/are claimed as a feature of the mark.
The mark consists of Soft Friends text in a puffy or cloud type font with multiple colors. The word soft is a shade of blue and each character in the word "friends" is a different color. The f is green, the r is yellow, the i is orange, the e is red, the n is pink, the d is a shade of blue and the s is a shade of pink. Each letter in the word friends has a different orientation. All this contained in an embossed red oval that matches the letter e. To also include the tagline...you're first friend.
Trademark: 86434573
