Color is not claimed as a feature of the mark.
HOTEL AND CHINESE WORDING "JIU"DIAN"
The mark consists of THE DESIGNED CAPITAL LETTER "Q"ON THE TOP AND THE WORDING OF "THEQUBEHOTEL" IN THE MIDDLE AND THE FOUR CHINESE CHARACTERS TRANSLITERATING "BO""LI""JIU""DIAN" IN THE BOTTOM.
Q THE QUBE HOTEL
The non-Latin characters in the mark transliterate to "BO"LI""JIU""DIAN" and this means "BO""LI""HOTEL" in English.
The English translation of "JIU""DIAN" in the mark is HOTEL. The wording "BO""LI" has no meaning in a foreign language.