35 Advertising services, in particular, advertising via the Internet for third parties, writing of publicity texts, demonstration of goods, presentation of firms via the Internet and other global computer networks in the nature of advertising and marketing services; presentation of goods in communication media for retail purposes, namely, providing internet, television and radio home shopping services in the field of general consumer merchandise; sales promotion for third parties; price comparison services; market research; business activities agency for third parties in the context of e-commerce, namely, assistance in management of business activities; publishing of advertising texts; retail store services, mail order services and computerized on-line ordering services featuring perfumery goods, scientific, photographic, film and optical apparatus and instruments, data media, sun glasses, computers, computer software, jewelry, clocks and chronometric instruments, traveling trunks and luggage, traveling bags and handbags, textile goods, clothing, footwear, headgear, games and playthings as well as gymnastic and sporting articles; providing space at a web site for the advertisement of the goods and services of others; rental of advertising space on web sites