The color(s) yellow, red, blue, gold, white, and black is/are claimed as a feature of the mark.
"CERVEZA", "PILSENER", "DESDE 1913", "ECUATORIANAMENTE REFRESCANTE", "100 AÑOS MÁS", "LA CERVEZA DEL ECUADOR" AND THE MAP OF ECUADOR
The mark consists of a stylized, oval shaped beer label in yellow, red, blue, gold, white, and black; gold stylized leafing is set inside the yellow edge of the label design and runs vertically up each side of the label, with blue and red lines running along the inner border; the words "ECUATORIANAMENTE REFRESCANTE" appear in gold across the top of the oval and over the word "CERVEZA" in red, set in the white center of the label; a red, gold, and black badge appears across the center of the label and contains the words "PILSENER" in white and "DESDE 1913" in gold; the number "100" appears in yellow with gold and black bordering at the bottom center of the label over the words "AÑOS MÁS" in gold; a yellow hops design appears to the right of the number "100" outlined in black; the two zeroes in the number "100" are filled in black; the words "LA CERVEZA" appear inside the left zero in gold over a beer stein image in gold and black; the words "DEL ECUADOR" appear inside the right zero in gold over a map of Ecuador in gold.
The English translation of "CERVEZA", "DESDE", "ECUATORIANAMENTE REFRESCANTE", "AÑOS MÁS", and "LA CERVEZA DEL" in the mark is "BEER", "SINCE", "REFRESHING IN AN ECUADORIAN MANNER", "MORE YEARS", and "THE BEER OF".
Trademark: 86408556
