The color(s) The primary palette for Pandora's Box represents a classic and elegant look with a high-tech, forward thinking and modern sensibility. The palette consists of a single vivid RGB green and cool-grays ranging within black levels. The overall aesthetic should always be flat and minimalist. #77ff00 R:119 G:225 B:0 #000000 R:0 G:0 B:0 #2e3033 R:46 G:48 B:51 #45484d R:69 G:72 B:77 #727880 R:114 G:120 B:128 #ffffff R:255 G:255 B:255 is/are claimed as a feature of the mark.
The mark consists of - T Y POGR A P H Y & COLOR S T Y L I N G - - LOGO - The Pandora's Box "Cube" logo encapsulates all aesthetics of the branding and compliments the typeface. It works as a stand-alone representation of Pandora's Box. The Typeface for Pandora's Box is Avenir Next. The Typeface reinterprets the geometric sans serif designs of the early part of the 20th century in a Typeface that represents aesthetics of the 21st century. In combination with a cool-gray palette and vivid green coloration; The overall aesthetic represents the target aesthetic of maintaining a classic and elegant look but with a high-tech and modern sensibility. PANDORA' S BOX #77ff00 R:119 G:225 B:0 #727880 R:114 G:120 B:128 Font: Avenir Next Regular Tracking: Approx. 180, Preferably Wide - LOGO - The Pandora's Box "Cube" logo encapsulates all aesthetics of the branding and compliments the typeface. It works as a stand-alone representation of Pandora's Box. - LOGO S I Z I N G & S PAC I N G - When the logo elements are together, they should be scaled proportionally and in unison. Spacing between the two elements is half the height of The Pandora's Box type logo. Additionally, the right edge of the cube aligns with the"B." The left side of the cube intersects the middle of the "N" and "D." Additionally, when together, the spacing between the combined logo and other objects is the square height & width (indicated) around all edges from the top of the cube to the sides of the type logo. There is no maximum size requirement, the smallest the Pandora's Box logo may be produced is 1.5" wide. This applies with the optional cube logo as well. No matter the size of the logo, the proportions will stay the same and may not be altered. Spacing around the logo is half the height of the logo around all sides.
Trademark: 86385345
