35 Advertising, promotional and marketing services; preparing and placing advertising for others; business marketing consulting services in the field of entertainment, sports, music and media; strategic consulting services, namely, business strategy consulting and strategic consultation provided to rights holders and publishers in entertainment, sports, music and media regarding the optimization and presentation of their assets and capabilities in the fields of entertainment, sports, music and media; advisory and consultancy services in the fields of brand identity, brand development, brand development and brand positioning; social media marketing strategy and marketing services; public relations and publicity agency services; market research and market analysis; sports and entertainment sponsorship marketing services, namely, promotional sponsorship of a variety of sports and entertainment events; event marketing and management services provided to rights holders and publishers in entertainment, sports, music and media regarding the optimization and presentation of their assets and capabilities in the fields of entertainment, sports, music and media; managing databases of others in the fields of entertainment, sports, music and media; all of the foregoing services not in the field of real property