The color(s) red, black, and yellow is/are claimed as a feature of the mark.
The mark consists of The word Yummie is colored red and is in a warped text, the word connections is colored black and the E overlaps the C, the smiley face has a yellow face, red tongue, black eyes and black eye brows, the smiley face substitutes the dot in the letter i of the word Yummie.