The color(s) beige, light blue, grey, white, orange and black is/are claimed as a feature of the mark.
"SOUTH ATLANTIC OCEAN WINES", "CHAPADMALAL BUENOS AIRES", "ARGENTINA" AND "DESDE 1863"
The mark consists of a quadrangle divided in half, the upper half is beige and the lower half is light blue with white wavy lines. The words "MAR & PAMPA" appear in the quadrangle, "MAR &" appears in the upper half in grey stylized letters, the word "PAMPA" appears in the lower half in white stylized inverted letters. Above the words "MAR &" is the wording "SOUTH ATLANTIC OCEAN WINES" in stylized orange letters of smaller size and below the word "PAMPA" is the wording "CHAPADMALAL BUENOS AIRES" in stylized orange letters of smaller size. In the lower right hand corner of the quadrangle is the design of a black building and below it the wording "DESDE 1883", "TRAPICHE", "ARGENTINA" all in stylized black letters. The entire mark has a white border.
MAR AND PAMPA SOUTH ATLANTIC OCEAN WINES CHAPADMALAL BUENOS AIRES DESDE 1883 TRAPICHE ARGENTINA
The English translation of "MAR", "PAMPA", "DESDE" and "TRAPICHE" in the mark is "SEA", "PLAINS", "SINCE" and "MILL".