Color is not claimed as a feature of the mark.
The mark consists of A single white dot appears atop the first element of the logo, approximately the size of a standard tittle were the letter below it an "i". Beneath the tittle is a capital "F", which has a Hebrew feel to it. The "F" consists of a curved, boomerang shaped line that goes up vertically, then swings to the right, thickening in the middle and tapering at each end. There is a separate line apart and in the middle of the "F" line that suggests the middle of the "F". It is thinner at the left and thickens to the right, tapering down at approximately a 110 degree angle. Two stylized Chinese characters wording "HUAN YAN" appear to the right of the "F", slightly smaller, but on the same bottom line.
The non-Latin characters in the mark transliterate to "HUAN YAN" and this means "Change Naturally to Bright Color" in English.