9 Apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers; blank CD-ROMs; digital recording media, namely, pre-recorded DVDs, downloadable audio and video recordings, CDs featuring information about jewellery, information about radio frequency identification (RFID), near field communication (NFC) technology, wireless technology, short-wavelength UHF radio wave technology or low energy short-wavelength UHF radio wave (BLE) technology, pre-recorded songs, audio clips of spoken word featuring information about radio frequency identification (RFID), near field communication (NFC) technology, wireless technology, short-wavelength UHF radio wave technology or low energy short-wavelength UHF radio wave (BLE) technology, still images in the field of radio frequency identification (RFID), near field communication (NFC) technology, wireless technology, short-wavelength UHF radio wave technology or low energy short-wavelength UHF radio wave (BLE) technology; data processing equipment; computers; radio frequency identification (RFID) chips and tags and near field communication (NFC) chips and tags; file sharing software; communication software for providing access to the internet, for the transmission and display of data and media including, images, graphics, audio, video, and text; computer software for processing media including, images, graphics, audio, video, and text; mobile phone application software for the communication of media, including, images, graphics, audio, video and text; applications for mobile communication devices for the communication of media, including, images, graphics, audio, video and text; communication equipment and apparatus, namely, mobile phones, wristbands, smart watches, all equipped with near field communication (NFC), radio frequency identification (RFID) technology, wireless technology, short-wavelength UHF radio wave technology or low energy short-wavelength UHF radio wave (BLE) technology; electronic publications relating to all the aforesaid, namely, downloadable brochures about jewellery, radio frequency identification (RFID) technology, near field communication (NFC) technology, wireless technology, short-wavelength UHF radio wave technology or low energy short-wavelength UHF radio wave (BLE) technology