The color(s) blue, navy blue, green silver and white is/are claimed as a feature of the mark.
The mark consists of capitalized lettering of the words "I want smart value, quality and trust". The word "smart" is the largest font with three-dimensional lettering using navy blue, silver and white to show shadowing. The words "I want" are a mid-size, one dimensional font in silver and the words "value quality trust" are the smallest font, one dimensional lettering in silver. It contains a three-dimensional blue and green gradated swoop with silver which encompasses the design/logo.