42 Design of computer hardware and software for tracing, monitoring and analyzing customers' movement and behavior, particularly shopping behavior, in buildings or outside; computer services, namely, hosting the web sites of others on a computer server for a global computer network; application service provider featuring software for tracing, monitoring and analyzing customers' movement and behavior, particularly shopping behavior, in buildings or outside; cloud computing featuring software for tracing, monitoring and analyzing customers' movement and behavior, particularly shopping behavior, in buildings or outside; computer services, namely, remote management of information technology systems and software applications; computer software development in the field of mobile applications; customized software development in the field of advertising; developing customized software for others