Color is not claimed as a feature of the mark.
"EST. MMXIII" AND "LOS ANGELES"
The mark consists of a shield containing a background covered with diamonds with bars and lines, a meat cleaver and a rolling pin, known as a mattarello in Italian, crossing in the middle of the shield; a three-leg trestle at the bottom of the shield; the number three in Roman numeral, a trumpet, the number three in Arabic numeral, and the stylized and capital letter "B" going clockwise around the meat cleaver and the rolling pin; a pig standing on a banner on each side of the shield; each pig's body containing dotted lines depicting butcher cuts; the head and neck of a rooster on top of the shield with the rooster's feathers located to the upper right of the shield; ears of wheat edging the shield; stalks of wheat located between the bottom of the shield and a wavy banner containing inner wavy lines and the words "Bucato" "EST. MMXIII" and "Los Angeles" on the outer.
BUCATO EST. 1958 LOS ANGELES THREE THREE B
The English translation of "Bucato" in the mark is "laundry".