Color is not claimed as a feature of the mark.
"CEREAL"
The mark consists of of the stylized word PEREG centered over the stylized word QUINOA with exclamation shaped lines above the letters "U" and "O" and centered over the word POPS with four exclamation shaped lines of varying sizes to the left of the first letter "P" and two exclamation shaped lines of different sizes between the letter "O" and the letters "P" and two exclamation shaped lines of different sizes to the right of the letter "S". The tail of the letter "Q" is connected to the first letter "P" in POPS. The word CEREAL appears in the bottom right of the mark.
The English translation of PEREG in the mark is POPPY.