The color(s) pink, green, purple, blue, yellow, orange, black, and white is/are claimed as a feature of the mark.
"FOR KIDS"
The mark consists of "Advantage" in black above the multicolor word "Smiles", "s" in pink, "m" in green, "i" in purple, "l" in blue, "e" in yellow, and "s" in orange, above "for Kids" in black; "Smiles" is bisected by a string of teeth braces in white, black, and blue.