The color(s) black, red, and white is/are claimed as a feature of the mark.
The mark consists of a black square containing a two concentric circles overlaid with the outline of the contiguous 48 states of the United States filled-in with white. Between the two concentric circles the background is red and in the inner circle, the background is black. In the middle of the outline of the United States is an image of a red bulls head with horns. Above the outline of the United States, between the two concentric circles is the word "AMERICAN" written in white font and correspondingly below the outline of the United States, between the lower concentric circles are 3 stars, with the word "JERKY" followed by 3 stars.