Word

POSITIVECLICK

Status

Dead

Status Code

602

Status Date

Tuesday, May 19, 2015

Serial Number

86334125

Mark Type

4000

Filing Date

Thursday, July 10, 2014

Abandoned Date

Wednesday, April 22, 2015

Trademark Owner History

Rocket Fuel Inc.

Classifications

35 Advertisement for others on the Internet; Advertisement via mobile phone networks; Analysis of advertising response; Dissemination of advertising for others via the Internet; Media buying advice based on computerized and personal analysis, namely, advising the client how much media time should be purchased, the kind of media that should be utilized, the target audience of the purchased media and at what times the client should be purchasing advertising; advertising services, namely, analyzing and verifying pay per click advertising data; advertising services, namely, verifying whether pay per click advertising views are authentic or accidental ; pay per click (PPC) advertising management services

42 Software as a service (SaaS) services featuring software for use in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for use in the field of advertising and promoting the goods and services of others; Application service provider (ASP) featuring software for managing, collecting, integrating and sharing a wide variety of data and information regarding website visitor behavior and/or user interactions with digital media in the field of advertising and marketing optimization for businesses; Application service provider (ASP) featuring software for recording website activity, mobile application activity, and/or responses to advertising, and managing, monitoring, analyzing and optimizing the performance and effectiveness of advertising and marketing campaigns; Providing online, non-downloadable software for managing, collecting, integrating and sharing a wide variety of data and information from various sources; Providing online, non-downloadable software for accessing and analyzing data, launching, serving and optimizing advertising campaigns, and evaluating advertising campaigns; providing demographic, behavioral, psychographic and general audience, customer and segment information for use in creating, evaluating, and optimizing advertising campaigns; Providing online, non-downloadable software for data warehousing, data collection, data analysis, information reporting and presentation, and for customer relationship management; Providing an online computer database featuring trade information and intent data, namely, customer purchasing decision information for use by advertisers; Software as a service (SaaS) services featuring software for verifying whether pay per click advertising views are authentic or accidental; software as a service (SaaS) services featuring software for analyzing and verifying pay per click advertising data; software as a service (SaaS) services featuring software for managing pay per click (PPC) advertising

POSITIVE CLICK

Trademark Events

May 19, 2015

Abandonment Notice Mailed - Failure To Respond

May 19, 2015

Abandonment - Failure To Respond Or Late Response

Jan 14, 2015

Assignment Of Ownership Not Updated Automatically

Oct 21, 2014

Notification Of Non-Final Action E-Mailed

Oct 21, 2014

Non-Final Action E-Mailed

Oct 21, 2014

Non-Final Action Written

Oct 21, 2014

Assigned To Examiner

Jul 17, 2014

Notice Of Pseudo Mark E-Mailed

Jul 16, 2014

New Application Office Supplied Data Entered In Tram

Jul 14, 2014

New Application Entered In Tram