9 Downloadable software for use in the organization and management of family and social connections, namely, calendaring, scheduling, creating lists, notes and contacts, and sending, transferring, sharing, managing, viewing and editing Short Message Service messages and Multimedia Messaging Service messages; software for use in social networking; to enable uploading, downloading, accessing, posting, displaying, linking, sharing or otherwise providing electronic media or information via computer and mobile communication networks; software for sending and receiving electronic messages via computer and mobile communication networks; software for creating on-line virtual communities for registered users to organize groups and events, participate in discussions, communicate location and engage in social networking, creating a virtual community, enabling transmission and sharing of audio, video, photographic images, and text, graphics