Color is not claimed as a feature of the mark.
The mark consists of A thick circle with the words "COLLEGIATE LURE BY" along the top outside of the circle, "WOOLY BOOGER LURES" with a silhouetted shark within the circle, then "The Best Kept Secret of Big Game Fishermen. BITE ME!" on the rounded bottom outside of the circle. Additionally, there is a lure coming through the center of the circle, from the top right to the bottom left.