45 In home assisted living services, namely, in-home support services to senior persons, namely, geriatric care management services in the nature of the coordination of necessary services and personal care for older individuals; providing non-medical assisted living services for personal purposes in the nature of concierge services for others, namely, making requested personal arrangements and reservations for car valet services and car wash services, prescription pickup and delivery, airport transportation, veterinarian transportation for pets, daily trash removal, package, newspaper and dry cleaning pickup and delivery services, arrangements for medical and dental appointments, grocery shopping and delivery to meet individual needs all rendered in retirement homes, assisted living facilities, residential complexes and homes; personal care assistance in the nature of bathing, grooming and personal mobility, scheduling appointments; providing non-medical assisted living services for personal purposes in the nature of answering the telephone, checking messages, mail sorting, mail handling and mail receiving, secretarial and clerical services