Color is not claimed as a feature of the mark.
The mark consists of a cross section of an avocado displaying the skin, fruit and pit of the avocado. The word AVOCADOUGH in stylized letter is wrapped around the top portion of the pit, with curved lines extending from the bottom of the letter A and the letter G in the word coming together in the shape of a stylized heart at the top-center of the pit. The words FOR THE HEALTH OF IT! FOODS are located at the interior curve of the bottom of the avocado skin.