Color is not claimed as a feature of the mark.
The mark consists of Japanese women 02.03.07 Japanese characters 28.01.03 02.03.01 Heads, portraits, busts of women not in profile. 26.03 Ovals A chubby asian woman at the center of the label. Known in japananes as a Fuku-gow or Lucky Face, Asian Characters denoting where the beer is from on the top arch, with the romanized text at the bottom An oval shaped label with the narrow part at horizontal plane, A distrissed almost antique look is intentional.
The non-Latin characters in the mark transliterate to Tokushima, Fuku-Gunmi, Mugi Shu, and this means From Right to left in the top arch,Tokushima-the city and prefecture where the beer is made;Fuku-Gumi-Fortune Group; Mugi Shu- barley alcohol, aka beer. in English.
The English translation of FUKU in the mark is fortune.