35 (Based on Use in Commerce) Advertising; business management; business administration; office functions; organization, operation and supervision of loyalty and incentive schemes which provides discount merchandise, trips, special gifts; advertising services provided via the Internet; provision of business information; providing on-line ordering services in the field of cleaning products; business information services in the nature of providing information on business opportunities related to independent direct sales businesses; business management assistance in the establishment of and/or operation of independent direct sales businesses; (Based on 44(e)) Retail store services featuring soil additives, scale removing preparations, bleaching preparations and other substances for laundry use, cleaning, polishing, scouring and abrasive preparations, soaps, perfumery, essential oils, cosmetics, hair lotions, dentifrices, lubricants, dust absorbing, wetting and binding compositions, candles and wicks for lighting, scented candles, sanitary preparations for medical purposes, food for babies, dietary supplements for humans and animals, plasters, materials for dressings, material for stopping teeth, dental wax, disinfectants, preparations for destroying vermin, fungicides, herbicides, spectacles, cases for spectacles, sunglasses, cases for sunglasses, decorative magnets, water filtration pitchers sold empty, air conditioning apparatus, electric kettles, water softening apparatus, water softening apparatus for use in dishwashers and washing machines, air filters for domestic use, water filters, fragrance diffusers, paper banners, plastic food storage bags for household use, printed matter, photographs, stationery, adhesives for stationery or household purposes, instructional and teaching material, plastic materials for packaging, trunks and travelling bags, bags, sacks, purses, umbrellas, parasols and walking sticks, clothing for animals, furniture, mirrors, picture frames, garden furniture, pillows and cushions, pet beds, drying balls of rubber or wool, drying balls of rubber and wool, plastic or vinyl banners, household or kitchen utensils and containers, combs and sponges, brushes, articles for cleaning purposes, steel wool, articles made of ceramics, glass, porcelain or earthenware, toothbrushes, awnings, tarpaulins, canopies, hammocks, bags and sacks for packaging, storage and transport, clothes lines, washing lines, laundry wash bags, canvas bags for food storage, protective pouches of textile, textiles and textile goods, bed and table covers, travelers' rugs, textiles for making articles of clothing, bedding, and covers for pillows, cushions or duvets, clothing, footwear, and headgear, carpets, rugs, mats and matting, floor coverings, wall hangings, wallpaper, fresh fruits and vegetables, seeds, natural plants and flowers, foodstuffs for animals, food and beverages for animals, and pet foods