Word

LEADING THE AUTOMATION OF ADVERTISING

Status

Dead

Status Code

710

Status Date

Friday, October 28, 2022

Serial Number

86298247

Registration Number

4937397

Registration Date

Tuesday, April 12, 2016

Mark Type

4000

Filing Date

Monday, June 2, 2014

Published for Opposition

Tuesday, May 26, 2015

Cancellation Date

Friday, October 28, 2022

Trademark Owner History

The Rubicon Project, Inc. - Original Registrant

Classifications

35 Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content on websites for others using specialized computer software; digital advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance

42 Providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for advertisers and publishers; providing online non-downloadable software for on-line auction exchanges for buying and selling advertising space; providing online non-downloadable software for use in the optimization of on line advertising and participation in on line advertising auctions; providing online non-downloadable software for digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for on-line auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the optimization of on line advertising and participation in on line advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for on-line auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of on line advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising impressions, and participate in online advertising auctions and exchanges and also featuring real time bidding; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing an online non-downloadable Internet-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; providing an online non-downloadable Internet-based system application featuring technology enabling users to participate in on-line auction exchanges for buying and selling advertising space; providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising and participate in online advertising auctions; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising impressions, and participate in online advertising auctions and exchanges and also featuring real time bidding; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, wireless networks, and other digital formats; providing an online non-downloadable cloud-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; providing an online non-downloadable cloud-based system application featuring technology enabling users to participate in on-line auction exchanges for buying and selling advertising space; providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising and participate in online advertising auctions; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video

Trademark Events

Oct 28, 2022

Cancelled Sec. 8 (6-Yr)

Apr 12, 2021

Courtesy Reminder - Sec. 8 (6-Yr) E-Mailed

Apr 12, 2016

Registered-Principal Register

Mar 5, 2016

Notice Of Acceptance Of Statement Of Use E-Mailed

Mar 4, 2016

Allowed Principal Register - Sou Accepted

Feb 25, 2016

Statement Of Use Processing Complete

Jan 21, 2016

Use Amendment Filed

Feb 25, 2016

Case Assigned To Intent To Use Paralegal

Jan 21, 2016

Teas Statement Of Use Received

Jul 21, 2015

Noa E-Mailed - Sou Required From Applicant

May 26, 2015

Official Gazette Publication Confirmation E-Mailed

May 26, 2015

Published For Opposition

May 6, 2015

Notification Of Notice Of Publication E-Mailed

Apr 18, 2015

Law Office Publication Review Completed

Apr 18, 2015

Assigned To Lie

Mar 27, 2015

Approved For Pub - Principal Register

Mar 7, 2015

Teas/Email Correspondence Entered

Mar 6, 2015

Correspondence Received In Law Office

Mar 6, 2015

Teas Response To Office Action Received

Sep 8, 2014

Notification Of Non-Final Action E-Mailed

Sep 8, 2014

Non-Final Action E-Mailed

Sep 8, 2014

Non-Final Action Written

Sep 3, 2014

Assigned To Examiner

Jun 16, 2014

New Application Office Supplied Data Entered In Tram

Jun 5, 2014

New Application Entered In Tram