The color(s) white, blue, red and black is/are claimed as a feature of the mark.
"WINE CELLAR COOLING SYSTEMS & CUSTOM REFRIGERATION"
The mark consists of the wording ""SIMPLY RELIABLE"" in white stylized lettering, above a blue rectangle outlined in red, encased within is the wording "CONN-WELL" in stylized white lettering, with a design of small wine bottles in red within the letter "W", a design of a fan in white within the letter "O" and a white shaded circle depicted within the letter "C", depicted above the wording "WINE CELLAR COOLING SYSTEMS & CUSTOM REFRIGERATION" in white stylized lettering, all depicted over a black background.
"SIMPLY RELIABLE" CONN-WELL WINE CELLAR COOLING SYSTEMS AND CUSTOM REFRIGERATION