Color is not claimed as a feature of the mark.
The mark consists of the words "Johan's Jöe Swedish Coffee House." An elk's head is integrated into the letters J and O in "Johan's," with part of each of those letters appearing in a lighter shade to help create the contours of the elk's head. The words "Swedish Coffee House" appear on the line below in smaller font.
JOHAN'S JOE SWEDISH COFFEE HOUSE AND CAFE