The mark was first used anywhere in a different form other than that sought to be registered at least as early as 05/14/2012
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 05/12/2013
The color(s) orange, dark blue is/are claimed as a feature of the mark.
The mark consists of A key icon surround by a rounded box, both in orange, followed by the literal word "IDentia" in dark blue, with the first two letters in caps. The dot of the letter "i" appears in orange.