Color is not claimed as a feature of the mark.
"FLORIDA"
The mark consists of the words "Florida7" in darker colors over a lighter background. The lighter background is in the shape of an oval extending between the F and the 7. The lighter background oval is bounded on the top by a darker (than the background) curved line that opens concavely downward. The lighter background oval is bounded on the bottom by a darker (than the background) curved line that opens concavely upwards, inside the top line. The top line extends outside of the F and the bottom line extends upward inside of the F, between the F and the l.
FLORIDA SEVEN