The color(s) black print on white background or white print on black background is/are claimed as a feature of the mark.
"I"
The mark consists of a unique stylized design configuration for apparel consisting of a lower case letter "i", followed by a noun or verb, with first initial capital, and concluded by a punctuation mark (period, exclamation point or question mark), all in customized avenir font. The drawing shows the word iGeneration which is not intended to limit the design mark but merely indicates placement of the stylized designs on the center chest and/or center back.
I GENERATION. I GENERATION.