Color is not claimed as a feature of the mark.
The mark consists of a stylized design of WE HEART LOCALS viewed within a slot machine window, with the heart image containing an outline of the letter V inside and superior to a second outline of the letter V, and the LOCALS lettering taking on the appearance of a marquee sign. On the right hand side of the design, currency coins are scattered above and below the slot machine. The currency coins and the handle of the slot machine include a depiction of the letter V inside and superior to a second outline of the letter V.
WE LOVE LOCALS VV