The color(s) green, orange, and light orange is/are claimed as a feature of the mark.
The mark consists of first line WAPO in green, the letters being shaded by light orange; above second line TACO! in orange, the letters being shaded by light orange; above third line MAKING THE BEST TACOS SINCE 1962 in green and smaller letters.
The English translation of WAPO in the mark is HANDSOME.