The color(s) white, orange, blue is/are claimed as a feature of the mark.
The mark consists of year to the left of yellow/orange sunburst followed by SOUTHWEST FUEL & CONVENIENCE EXPO in all caps to the right, blue bar beneath with convention dates, location, and city/state, conference and exhibit dates at bottom.
2014 SOUTHWEST FUEL AND CONVENIENCE EXPO MAY THIRTEEN-FIFTEEN, 2014 · GAYLORD TEXAN · DALLAS, TEXAS CONFERENCE DATES: MAY THIRTEEN-FIFTEEN · EXHIBIT DATES: MAY FOURTEEN-FIFTEEN