42 Software as a service (SAAS) services and software platform as a service (PAAS) services featuring software for tagging, collecting, tracking, reporting, integrating, controlling, managing and sharing a wide variety of data and information in the field of digital and online advertising, and marketing, namely, software for the measurement, collection, and reporting of Internet data, from various sources through a single interface, and the ability to design and execute digital and online advertising campaigns; Software as a service (SAAS) services and software platform as a service (PAAS) services, namely, hosting software for use by others that allows tagging, collecting, tracking, reporting, integrating, controlling, managing and sharing a wide variety of data and information from various sources for improving the efficiency and effectiveness and delivery of online marketing and online advertising; Software as a service (SAAS) services and software platform as a service (PAAS) services featuring software for tracking website activity and for managing and monitoring the performance and effectiveness of websites, online advertising and online marketing campaigns; Software as a service (SAAS) services and software platform as a service (PAAS) services, namely, software for integrating, collecting, tracking, reporting, controlling, managing, sharing, monitoring, distributing and measuring a wide variety of data and information from various sources for improving the efficiency and effectiveness of websites, e-commerce and commerce; Software as a service (SAAS) services and software platform as a service (PAAS) services featuring software for collecting, integrating and distributing activity and data across multiple sources including website data, email data, mobile device data, digital broadcast data, television and radio data, point of sale system data, advertising data, search data, social networking data, offline data, customer relationship management system data, data warehouses, and call center data