The color(s) blu, black, cream, burgundy is/are claimed as a feature of the mark.
The mark consists of The mark plays around the italian verb "impastare" that means tho knead flour with hands to obtain a dough to make fresh pasta and the english sentence "I'm pasta". Than a fork underline the nature of the business since a fettuccina, as final part of the "a of "I'mpasta" is rolled on the fork itself.