The mark consists of "CARPANO DRY" in white on a gold rectangular background crossed horizontally across the top of a light green and dark green rectangular label. Below the gold rectangular portion and in the center of the green label is the stylized wording "VERMOUTH" in white above the wording "SECONDO L'ANTICA RICETTA" in dark green. A medieval style miscellaneous design appears below in gold and black with a red shield displaying a gold tree. Underneath the design is a gold rectangle displaying the wording "PRODUCT OF ITALY" in white. The wording "FRATELLI BRANCA DISTILLERIE-MILANO" appears in black below the gold rectangle. On the bottom left corner appears the wording "18% ALC/VOL" and on the bottom right corner is the wording "1.0L", both in black.
The color(s) Light green, dark green, gold, red, white and black is/are claimed as a feature of the mark.
The English translation of the words "SECONDO L'ANTICA RICETTA" and "FRATELLI BRANCA DISTILLERIE-MILANO" in the mark is "According to the ancient recipe" and "Branca Brothers Distillery Milano".
"DRY", "VERMOUTH", "SECONDO L'ANTICA RICETTA", "PRODUCT OF ITALY", "DISTILLERIE-MILANO", "18% ALC/VOL", AND "1.0L"