The color(s) black, blue, and white is/are claimed as a feature of the mark.
The mark consists of the word GULPS in thick black capital letters (such as Arial Black font), the letter "U" being about two-thirds the height of the other letters and the tops of the upward thick portions slightly slanted downward toward the center portion, with a design in the color blue positioned directly above the "U" consisting of the shape of a short wine glass with a large opening at the top and with a short cylindrical object, such as a pipe, at the bottom through which liquid can flow, and above the top of the glass opening are blue dots to depict the flow of fluid, beginning with three large dots, each row of dots offset between the preceding row and decreasing in size and forming a global shape against a white background.