The color(s) red, yellow, green, black and white is/are claimed as a feature of the mark.
The mark consists of the words EL PARIENTE J.C. The words EL PARIENTE J.C. are red, outlined by a yellow and green border. The letters EL PARIENTE J.C. are being roped by the cowboy figure located at the bottom left corner. He is wearing a yellow cowboy hat, a green handkerchief, black gloves, red shirt and a black vest. In the background you see a green mountain and a cactus.
The English translation of EL PARIENTE in the mark is THE RELATIVE.