35 Advertising; marketing in the nature of providing advertising agency services and business marketing services; public relation services; providing brand imagery consulting services; business consultancy; business information; management of computer databases; compilation of information onto computer databases; organisation of exhibitions or trade fairs for commercial advertising purposes; business management; Business administration; Office functions; Marketing services, market research; Market analysis; Opinion polling; Arranging, planning, and conducting tag sales, estate liquidation sales, yard sales or garage sales for others and sales management services; Rental of advertising space; Auctioneering, including on the Internet; Arranging contracts, for others, for the buying and selling of goods and the providing of services; Arranging of commercial transactions, for others, including within the framework of e-commerce; Receiving and administrative processing of purchase orders; Organization and conducting of product presentation; Business and organization consultancy; providing database management services; Arranging advertising contracts, for others; Employment agency services; Devising advertising concepts; Advertising research; Advertising management; Distribution of goods for advertising purposes; Economic information; Sales promotion for others; Dissemination of advertisements; Arranging of subscription agreements, for others, for the broadcasting and dissemination of television programmes, in particular in the form of pay-TV and video-on-demand; Arranging of commercial and business contacts; Price calculation for goods and services in the nature of providing cost price analysis services; Conducting of competitions and prize games for advertising purposes; Production of lottery, television, radio and Internet commercials; Public relations; Business consulting in the consumer products industry; Rental of advertising films; Publication of publicity texts; Business research services provided to others via a computer network; Presentation of companies on the Internet and other media in the nature of advertising services; Promotional sponsorship of advertising events; Arranging of subscriptions to newspapers and periodicals for others; Publication of printed matter including in electronic form, for advertising purposes; Organisation and arranging of advertising events; database management, in particular the storage, processing, analyzing and providing of individual customer data relevant to a particular sector; planning, coordination and promotion of customer loyalty systems, in particular bonus and reward schemes; providing wholesale distributorship services featuring data reading apparatus; technical business consultancy for customer loyalty systems in particular in the field of bonus and reward schemes; information, advice and assistance, all relating to the aforesaid services