35 Business information services; promoting the goods and services of others by setting up, organizing, administrating, operating and supervision of customer loyalty programs and incentive awards programs and providing advice, consultancy and information services relating to such services; offering business management assistance in the establishment and management of retail sporting goods stores; direct mail advertising; promoting the goods and services of others through distribution of samples and promotional items; marketing services; business advisory and information services provided online from a computer database or the internet; retail store services featuring sportswear and equipment, sports and leisure accessories, swim wear, sports goods including those associated with swimming and water sports, clothing, headgear, footwear, sports bags, swimming training aids, sports training aids, swimming training materials, towels and bathrobes; online retail store services featuring sportswear and equipment, sports and leisure accessories, swim wear, sports goods including those associated with swimming and water sports, clothing, headgear, footwear, sports bags, swimming training aids, sports training aids, swimming training materials, towels and bathrobes; the bringing together, for the benefit of others, of a variety of goods in the field of sportswear and equipment, sports and leisure accessories, swim wear, sports goods including those associated with swimming and water sports, clothing, headgear, footwear, sports bags, swimming training aids, sports training aids, swimming training materials, towels and bathrobes, enabling customers to conveniently view and purchase those goods in a department store, wholesale outlet, supermarket, discount retail park, retail shop and/or concession, via a television shopping channel or from a catalogue by mail order or by means of telecommunications or from an Internet website; retail and wholesale store services via online or by mail order in the field of sportswear and equipment, sports and leisure accessories, swimwear, sports goods including those associated with swimming and water sports, clothing, headgear, footwear, sports bags, swimming training aids, sports training aids, swimming training materials, towels and bathrobes; provision of information to customers and advice and assistance in the selection of goods to be purchased; providing a searchable online advertising guide featuring the goods and services of online vendors