The color(s) fuchsia, light blue, red, light green, smoky gray and light orange is/are claimed as a feature of the mark.
The mark consists of a vertical "I", horizontal "K", and a "M" (which is super imposed within the "K" and the "I"). There are five "books". Three have two white stripes at the top and bottom of the books. One has two white stripes just at the bottom and one has two white stripes just at the top. The trade name "I KNOW MATH" is below the horizontal "K" and the orange book, but to the right of the "I" in smoky grey.