The color(s) black, white, grey, red, maroon, and beige is/are claimed as a feature of the mark.
"BEER" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "BEER" AND TO "APGUJEONG"
The mark consists of a grey circle with a black outline. Inside the circle is the design of a man wearing a shirt with cufflinks, a long tie, and pants. The Korean word for "BONG" appears on the left of the man. The Korean word for "GOO" appears above the Korean word for "BEER" on the right side of the man. The Korean word for the city "APGUJEONG" appears above the man's head. A stamp design appears near the man's right shoe with the Korean words for the name "BONG GOO OH" and a stamp called "IN" therein. The word "BEER" appears below the man. The color black appears in all the wording in the mark, except the stamp and wording therein, which is red. The color black appears in the man's hair and in the outlines of the man, his features, and his clothing. The color white appears in the man's shoes, shirt and belt. White also appears in the majority of the man's eyes, except for the center dots, which are black. The color grey appears in the man's pants. The color maroon appears in the man's tie. The color red appears in the man's lips. The color beige appears in the man's skin. The remainder of the white in the drawing represents background areas only and is not part of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The non-Latin characters in the mark transliterate to "APGUJEONG", "BONG GOO", "OH BONG GOO", "BEER" and "IN" and this means "the name of a district in Seoul", "South Korea", "a fictitious person's first name", "a fictitious person's full name", "BEER", and "STAMP" in English.