The color(s) green, red, black, beige, white and gray is/are claimed as a feature of the mark.
"SOJU", "100%" AND NON-LATIN CHARACTERS THAT TRANSLITERATE TO "DAEGWANLLYEONG GISEULK 100% CHUNYEON AMBANSOORO MAANDEUN GGAEKEUTTAN JEONTONG SOJU"
The mark consists of a combination of Korean characters with the words "SAAN SOJU" and figures of mountains. At the right hand corner of the mark, there are three triangles outlined in green. The four Korean characters in green with an exclamation mark are adjacent to the triangles. Below the Korean characters, there are three-mountain-figures in green. One Korean character in black is placed on the top of the figure. Right below the character, there are two Korean characters in black and a stamp in red with two white Korean characters. The wording "SAAN SOJU" in green is below the two black Korean letters. In the bottom of the mark, there are five Korean characters, the wording "100%" and fifteen Korean characters in gray. The background of the mark is beige.
The non-Latin characters in the mark transliterate to "Lotte" and this has no meaning in a foreign language. The non-Latin characters in the mark transliterate to "Gangwonui heem!"; "Saan churum"; "Daegwanllyeong Giseulk 100% chunyeon ambansooro maandeun ggaekeuttan jeontong soju" and this means "Power of Gangwon!"; "like a mountain or as a mountain"; "Pure authentic Soju made from 100% of natural bedrock water in the foot of Daegwallyeong (a mountain pass in the Taebaek Mountains of eastern South Korea)" in English.
The English translation of "SAAN" in the mark is "a mountain".
Trademark: 86226291
