Word

THETRADEDESK

Status

Registered

Status Code

702

Status Date

Friday, January 15, 2021

Serial Number

86226154

Registration Number

4624432

Registration Date

Tuesday, October 21, 2014

Mark Type

3000

Filing Date

Wednesday, March 19, 2014

Published for Opposition

Tuesday, August 5, 2014

Trademark Owner History

The Trade Desk, Inc. - Original Registrant

Classifications

35 advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; services to determine the audience affected by advertisements; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results

42 providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior

The mark consists of the words "THETRADEDESK" appearing to the right of a stylized "power" symbol comprised of the letters "T" and "D".
THE TRADE DESK
Color is not claimed as a feature of the mark.

Trademark Events

Oct 21, 2023

Courtesy Reminder - Sec. 8 (10-Yr)/Sec. 9 E-Mailed

Apr 20, 2022

Teas Change Of Correspondence Received

Apr 20, 2022

Teas Withdrawal Of Attorney Received-Firm Retains

Apr 20, 2022

Attorney/Dom.Rep.Revoked And/Or Appointed

Apr 20, 2022

Teas Revoke/App/Change Addr Of Atty/Dom Rep Received

Jun 23, 2021

Assignment Of Ownership Not Updated Automatically

Jan 15, 2021

Notice Of Acceptance Of Sec. 8 & 15 - E-Mailed

Jan 15, 2021

Registered - Sec. 8 (6-Yr) Accepted & Sec. 15 Ack.

Jan 15, 2021

Case Assigned To Post Registration Paralegal

Oct 12, 2020

Teas Section 8 & 15 Received

Oct 21, 2019

Courtesy Reminder - Sec. 8 (6-Yr) E-Mailed

Dec 21, 2018

Attorney/Dom.Rep.Revoked And/Or Appointed

Dec 21, 2018

Teas Revoke/App/Change Addr Of Atty/Dom Rep Received

Apr 6, 2016

Assignment Of Ownership Not Updated Automatically

Oct 9, 2015

Withdrawal Of Attorney Granted

Oct 9, 2015

Teas Withdrawal Of Attorney Received

Oct 21, 2014

Registered-Principal Register

Aug 5, 2014

Official Gazette Publication Confirmation E-Mailed

Aug 5, 2014

Published For Opposition

Jul 16, 2014

Notification Of Notice Of Publication E-Mailed

Jun 30, 2014

Approved For Pub - Principal Register

Jun 22, 2014

Assigned To Examiner

Apr 9, 2014

Notice Of Design Search Code E-Mailed

Apr 8, 2014

New Application Office Supplied Data Entered

Mar 22, 2014

New Application Entered