Color is not claimed as a feature of the mark.
"SHANGHAI DUMPLING SHOP" AND "SINCE 2000"
The mark consists of words "SHANGHAI DUMPLING SHOP" above Chinese characters that transliterate to Shang Hai Bao Jiao Dian and this means shang, hai, bun, dumpling, shop in English, with a square carrier below containing the wording "BAO JIAO DIAN" above Chinese characters that transliterate to Bao Jiao Dian and this means bun, dumpling, shop in English, with the wording "SINCE 2000" below the square carrier.
The non-Latin characters in the mark transliterate to "Shang Hai Bao Jiao Dian" and this means "shang, hai, bun, dumpling, shop" and Bao Jiao Dian and this means bun, dumpling, shop in English.
The English translation of the word "BAO JIAO DIAN" in the mark is "bun, dumpling, shop".