42 Application service provider featuring application programming interface (API) software for mobile payment service providers to acquire information about a merchant including discounts and loyalty programs, submit operations to a commerce transaction including payment, discounts and loyalty information and request that a commerce transaction be processed; Application service provider featuring application programming interface (API) software for merchants Point-Of-Sale (POS) providers to get catalog information for a merchant and submit commerce transactions including payment, discount, and loyalty; Computer services, namely, providing an interactive web site featuring technology that allows users to consolidate and manage social networks, accounts, and connections to existing and emerging application programming interfaces (APIs); Leasing of computer hardware and computer peripheral equipment for use at the point of sale to process mobile payments, loyalty, discounting, and other commerce-related services; Application Service Provider (ASP) featuring application programming interface (API) software for processing mobile payments, loyalty, discounting as well as an online marketing software and platform to track integrate, connect, and analyze customer data for the purposes of building and managing customer loyalty, reward, and incentive programs, and for facilitating dissemination of personalized real-time promotional offers across various electronic and social media platforms; Technical consulting services in the field of customer experience management programs, namely, design of software and websites to implement and administer customer loyalty, incentive, and reward programs; Software as a services featuring software for third party online application integration and data linking; Providing on-line non-downloadable software and applications for processing, reviewing and administering payment transactions over networks, intranets and the internet