Color is not claimed as a feature of the mark.
The mark consists of stylized letters CLDMAX, design and Chinese characters. The design is a circle with a snowflake in it. Chinese characters are above letters CLDMAX.
COLDMAX; COLD MAX
The non-Latin characters in the mark transliterate to KE MEI SI and this has no meaning in a foreign language.
The wording CLDMAX has no meaning in a foreign language.