35 Advertising, namely, public relations, digital diplomacy, digital advertising services, marketing, consulting services in the field of Internet marketing, business consulting services in the field of communications, search engine optimization, and advertising and marketing services provided by means of indirect methods of marketing communications including social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; business management and business administration, namely, business reputation management and improvement services, consulting in relation to the perception management of an organization, providing business information in the field of social media and website optimization crisis management, online media monitoring services using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes, business management consulting with relation to strategy, marketing, branding, and online communication, business management analysis of online interactions, consultation services in the fields of facilitating media planning and buying, brand concept and brand development services for corporate and individual clients, and business reputation management and improvement services