35 retail store, on-line retail store and mail order services featuring books, magazines, maps, stationery and printed and published matter in the nature of stationery, diaries, calendars, sticker books, writing pads, drawing pads, note pads, notebooks, books, newspapers, magazines, maps and guides, pamphlets, brochures in the field of coffee and other beverages, cakes, desserts and other foods, relationships, dating, gender, sex, sexuality training and education, gifts, toys and novelties in the nature of button badges, stickers, key rings, cuff links, mugs and tablewear, playing cards and board games, flash cards, models and figurines, art and artists' materials, clothing, jewelry, headwear, eyewear, footwear and accessories for clothing, body and hair, coffee, tea, cake, confectionery and drinks and foods, housewares, tableware, furniture, decorations, wallpaper, tiles and wall and surface coverings, packaging materials, plants, flowers and plant food, bags and luggage, bed linen, pins, needles and textiles, time-keeping and medical devices and equipment, umbrellas, parasols and walking sticks, pet food and accessories, lighting, candles, mirrors, cosmetics, perfumes, toiletries, condoms and prophylactics, lube and other body products, CDs, DVDs and computers and personal electronic devices, vehicles, sex aids and BDSM equipment; advertising; business management; business administration; providing office functions; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; advertising services provided via the internet; production of television and radio advertisements; accountancy services; auctioneering; conducting, arranging and organising trade shows and trade fairs for commercial and advertising purposes; public opinion polling; data processing services; provision of business information