The color(s) pink, blue and black is/are claimed as a feature of the mark.
The mark consists of the letters "E C O" with a ribbon in the form of a black zipper with a pull tag stamped and the stylized text "ECO". The ribbon is half blue, half pink to represent both boys and girls. The left half of the ribbon is pink, the right side is blue. The "E" is on the bottom blue side. It is a curved "E" like a backwards "3". The "C" is in the middle and is half blue and half pink. The "O" is in the shape of the button, is pink and is on the right side.