35 Administration of a customer loyalty program which provides registered customers with free and discounted menu items; retail store services featuring coffee, tea, cocoa, packaged and prepared foods, household electric appliances, non-electric appliances, namely, beverage makers, housewares, kitchenware, [ watches, musical recordings, ] tote bags, clothing, caps and hats, toys, including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; wholesale distributorships and wholesale ordering services all in the field of coffee, tea, cocoa, packaged and prepared foods, [ household electric appliances, non-electric appliances, namely, beverage makers, housewares, kitchenware; ] on-line ordering services and on-line retail store services all in the field of coffee, tea, cocoa, packaged and prepared foods, [ household electric appliances, non-electric appliances, namely, beverage makers, housewares, kitchenware, ] clothing, caps and hats, toys, including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments